Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

By Jane Maas

Fans of the convey Mad Men are death to understand how actual it's. used to be there fairly that a lot intercourse on the workplace? have been there quite three-martini lunches? have been ladies relatively second-class voters? Jane Maas says the reply to all 3 questions is unequivocally "yes." Her publication Mad Women, in response to her personal reviews and numerous interviews along with her friends, is an interesting tell-all account of lifestyles as an advert girl within the male jungle of Madison Avenue.

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There wasn’t a lot intercourse at JWT simply because lots of the workplaces didn’t have doorways. This was once supposedly by means of order of Mrs. Resor, who have been a copywriter and knew what went on at companies. note used to be out that for those who went to paintings at Thompson, you needed to take a vow of chastity, poverty, and obedience. * * * i used to be a copywriter after which an artistic director at Ogilvy & Mather for twelve years, from 1964 to 1976. was once there a lot intercourse happening? on the time i'd have acknowledged no, totally now not. Now, in retrospect, i might say sure, there has been loads of intercourse, however it was once extra discreet at Ogilvy than at different corporations. It used to be extra gentlemanly. A secretary having an affair along with her boss might tackle him as “Mister” in the course of place of work hours. He, in flip, will be cautious to flirt chivalrously with different secretaries, yet by no means together with her. the complete organization knew what used to be happening, yet we by no means stated a note. in any case, we had ethics. David Ogilvy set the normal for discretion. i used to be having beverages one night along with his friend and replica leader, who could have had one martini too many. “Mr. Ogilvy is unquestionably attractive,” I acknowledged. (I used to be nonetheless calling him “Mr. Ogilvy” at this point). “But he by no means turns out to stray. Does he ever—” The replica leader interrupted me. “David is likely one of the nice swordsmen of the Western international. ” David preferred good looks and top notch caliber, no matter if it used to be in an commercial or in a lady. one in all his many strict ideas used to be that no Ogilvy & Mather worker used to be allowed to seem in any of our ads. He comfortable that rule simply two times. the 1st time it was once for Angelique, an eighteen- or nineteen-year-old intern from the Caribbean who used to be spending the summer time on the organisation to benefit approximately advertisements. Angelique was once breathtaking, burnished bronze, a tender Josephine Baker. a couple of days after she joined us, a memo went out from David asserting an exception to the rule of thumb approximately staff in ads; if any folks desired to function Angelique, it used to be ok. on the finish of the summer time, I interviewed Angelique for the company e-newsletter. She instructed me she and D. O. had met just once, fleetingly, on the welcoming reception for interns. She was once stunned and flattered via his generosity, she may have used the money, yet there have been no deals for advertisements or advertisements, and now she was once headed again to varsity. I take into account the incident easily as a tribute to good looks by way of a Renaissance courtier. My buddy Ken Roman wrote the insightful and definitive biography of D. O. titled The King of Madison street. Ken, as an account guy and eventually chairman of Ogilvy, labored heavily with David for twenty-six years, after which spent years in extensive study on his topic ahead of sitting right down to write. Roman says that David Ogilvy was once choked with paradoxes: “A version of fine style, he usually behaved like a spoiled baby in eating places and frequently instructed a comic story approximately farting. ” I were at Ogilvy & Mather for under per week whilst I observed David coming down the corridor of the 9th ground. “Mr. Ogilvy,” I acknowledged. “I’m Jane Maas, your most modern copywriter.

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